Are you trying to list a new product on amazon and receiving the Amazon Error Code 5665 that says:-
Amazon must approve your brand before using it to lost products. Brands should be registered through Brand Registry.
This Amazon Error code 5665 is a relatively new issue. Its also quite misleading and confusing. In that Amazon are saying that to list your new product that you need to register your brand first. However it appears that they also want you to list the product so that they can review the brand. However, as you know if you have received this error message, you cannot list the product.
So what can you do. Well, when listing the product you could enter the brand as TBA or T.B.A. However what is probably best, is to simply reduce your seller name. For example if your seller name is Toms Sporting Goods, enter the brand name as TSG or TSG1. On occasion, you may have to play around with this to get it to work. For example TSG may not work, but T.S.G will. AR1 appears to work well at present, but that may change in the future.
Once you have done this successfully, you should edit the listing as soon as possible, during which time it will allow you to change the Brand Name to what you actually wanted it to say, such as Toms Sporting Goods.
This is of course, a work around solution. You could still follow the Amazon support route, and look at the brand registration. This of course can take quite some time. Which many people stating that Amazon has declined the brand, stating its not sufficiently displayed on the product packaging etc.
If any more information becomes available on this error code we will update this page accordingly.
Information on other frequent Amazon Error Codes can be found here.