If you receive an error message similar to “You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list.”. This is Amazon error Code 5461.
This is because Amazon believes that the product that you are trying to list already exists in their catalogue. They want all listings of the same product to be on the same listing, to promote price competition. This may be best for Amazon, but undoubtedly isn’t the best option for you as a seller.
So to add your product as a new, unique listing, you simply need to differentiate your product to enable it to be listed. Lets say your seller name on Amazon is Seller 1. End your product title “supplied by Seller1”. Also under manufacturer enter it as “Seller1”.
Ensure that you are not using a brand name in the product title e.g. Nike, Adidas etc. Instead this should be inserted in the description of the product. You may need to try slight variations on the product title until Amazon’s system identifies your product as a new product.
In some cases, its actually the brand name or manufacturer that you have entered that is throwing up the error code. First try entering your Amazon seller name as the brand and manufacturer. If that doesn’t work try entering the brand as TBA or T.B.A. However what is probably best, is to simply reduce your seller name. For example if your seller name is Toms Sporting Goods, enter the brand name as TSG or TSG1. On occasion, you may have to play around with this to get it to work. For example TSG may not work, but T.S.G will. AR1 appears to be working well at present but this may change. Its just a case of trial and error.
Once you have done this successfully, you should edit the listing as soon as possible, during which time it will allow you to change the Brand Name to what you actually wanted it to say, such as Toms Sporting Goods. However sometimes you only have a very short time period to do so. Sometimes it just can’t be changed afterwards
On rare occasions, this could then lead to Amazon Error Code 5665, which is a relatively new issue. Fortunately we also have a helpful guide to address this error code as well available here.
As Amazon appear to like to make things quite confusing for people listing products, there is also another time Amazon Error Code 5461 comes up. Even though the reason for it is completely different to the above. The text shown will not be the same as above, in that the text will now show as “Your are using UPCs, EANs etc. etc. Instead the text will show as “You may not create ASINs for this brand. Please review our ASIN Creation Policy”. Despite it showing the exact same error code, namely 5461 Fortunately we have the solution to this error code available here.
It seems rather strange that Amazon would you the same error code for 2 different reasons. However, I don’t think I’ve ever heard anyone say that Amazon like to make things as easy as possible for sellers.